Building a New Way of Banking.

A consistent brand experience nationwide.

We were thrilled to help develop Capital One’s bold new way of banking, guiding a cohesive customer experience across nearly all touchpoints from branch merchandising and signage to the ground-up design of new café spaces.

As a key member of the team that drives customer acquisition, engagement, and brand awareness for retail and business banking products, our work spanned everything from standardizing branch designs to art directing commercial sets to developing flagship locations. We also designed all in-branch marketing and communications, and helped roll out an entirely new network of banking cafés (including a new logo lockup) built to become part of people's daily routines.

That work covered both sides of the equation: traditional marketing and design like "branded moments," commercial set design and art direction, and brand guidelines spanning associate, commercial banking, and retail banking environments; alongside the design of complete physical experiences, from flagship stores to the cafés themselves. We even secured a design patent for an entirely new take on ATMs.

SERVICES: In-Store Marketing, Graphic Design, Spatial Design, Brand & Visual Systems, Design Strategy, Product Design, Rollouts, Creative Direction