Design isn't decoration. It's applied psychology.
Every design choice changes how people perceive, feel, and decide. Here's why understanding people, not aesthetics, is the real job of a designer. The first post in a series from my presentations at the American Lighting Association conference in September, 2026.
Your Contractor is Putting One Over on You.
When it comes to lighting, your contractor is often focused on what is cheap, fast, and familiar to them—not what will create a beautiful experience for you at home.
Demystifying Smart Homes
We hear a lot about smart home tech these days, but plenty of people still feel unsure about bringing it into their homes. We make sense of it all to help you ease into smart home living?
Lighting 101: Color, Intensity, and Control
Light matters—a lot. But it can also feel weirdly complicated. We break lighting down into three easy categories: Color, Intensity, and Controls to give you the tools to make brilliant lighting decisions on your own.
Low Effort, Big Impact. Easy Landscape Lighting
The weather’s getting warmer; now is the perfect time for a high-impact, low effort lighting upgrade for our outdoor spaces. And you can get it all done today.
Yes, Your Lighting Really Is Affecting Your Mood
We’ve all felt it—even if we didn’t have the words for it. Light can absolutely influence how we feel and how much energy we have. And in the gloom of winter, that can mean our tanks are empty. We have tips to fix that.
Why We Hate LEDs
While LEDs have revolutionized lighting in the past few decades, but due to inconsistent naming, uneven technology, and a rush to market, they’ve also created some of the worst experiences in homes. It doesn’t have to be that way.
Keeping Your Space Bright & Happy After the Holidays
As the festive decorations come down and winter settles in, it’s natural for everything to feel a bit dimmer after the holidays. However, with a few thoughtful design strategies, you can keep your space bright, cheerful, and fresh through the winter months.
Illuminating the Future: Lighting Trends for 2026
We look at key trends that will define the year ahead and elevate everything from a cozy living room to a polished commercial environment.