Graphics & Brand, at Scale.

As a key member of the design team for the major stadium renovation at Lincoln Financial Field, we developed the comprehensive signage, branding, and wayfinding system used throughout the facility.

Our work started with significantly enhancing the fan experience and navigation through high-traffic spaces, rethinking the current system in use that often resulted in confusion and user experience friction.

Additional custom environmental graphics were created not only for main circulation arteries, but also for the premium club levels, including the entirely new Touchdown Club, to create an immersive, branded venue unique to the Philadelphia Eagles.

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Durden Athletic Training Center Branding

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IHG Branded Workplace