We began with a straightforward assignment: a competitive market analysis for a single product line.

The trust and insight built through that work opened the door to something far more ambitious—the design of the company’s flagship showroom for one of the interior design profession’s most influential events: NeoCon.

Held each year in Chicago’s historic Merchandise Mart, NeoCon is a premier showcase for the industry. For Inscape, it offered the perfect moment to relaunch their brand as an adaptable, design‑forward line capable of integrating seamlessly into any environment.

We didn’t just develop a strategic vision—we shaped every detail of the experience: graphics, lighting, layout, finishes, custom millwork, florals, music, giveaways, and even a large custom sculptural wall installation.