In 2011, AvalonBay communities, one of the largest owners of apartment communities in the nation, engaged us to develop guidelines for two of their key brands, Avalon and, at the time, the newly created Eaves. Our process, utilizing carefully honed visioning exercises, stakeholder interviews, and iterative development techniques, resulted in the successful creation of comprehensive design documents that are still in use today. The exhaustive guides include color and finish palettes, signage and brand use, planning adjacencies, and even specifications for accessorizing model units.

Following that, we were a key part of the concept development for their new headquarters in Arlington, Virginia. Central to the design philosophy was the blending of their high-end residential products within a sleek, design-forward space that was imbued with a sense of playfulness and hospitality. Included in the design is a centrally located design library that showcases the latest on-the-boards projects, making the internal design team a focal point of not just the work product, but a living differentiator for the AvalonBay family of brands.

Our relationship with the team is ongoing, with not only updates to the guidelines to keep them current, but also the complex design of proposal packages for their newest projects to their board.