In 2010, General Electric created an entirely new division for the historic company: Smart Grid Solution (now GE Vernova). As part of the design of a new workplace in Atlanta to support the group, an “experience center” needed to be developed to demonstrate the scope, impact, and importance of this burgeoning industry.

Working in partnership with the client and their marketing team, we helped to pull together disparate assets, demonstration components, and cutting-edge interactive artwork to help tell the story of this transformative new technology.

The completed space included a custom-built responsive projection table, two telepresence conference rooms, an exhibition space, and a remarkable installation of international interactive designer Daan Roosegaarde’s “Dune.”

The latter created a pulsing, immersive landscape of synthetic reeds that reacted to human presence, beautifully expressing the core ideas and promise of the new smart grid technology.